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Practical guide 03 · Available

Communicating your work

How can we tell the story of the work we're doing, in a way that is motivating and appropriately independent?

Many local Pride in Place areas are grappling with the challenge of how to describe their work. On the one hand, local areas want PiP to be visible, with an identity that is recognisably independent from organisations like the local council. On the other hand, people are keen to show that the work is being delivered in partnership with others.

There are also challenges of expectations management - change will take time, and many people outside PiP don't recognise that £20m is spread over ten years, and is back-loaded. This is especially challenging when communities struggle to picture a positive future for the area and feel a degree of cynicism: ‘we've seen it all before’.

Communicating well raises a host of practical challenges: how to build a compelling brand identity, or example, and what kind of social media presence to establish. Some local areas have also been experimenting with more creative methods: resident-created content, community photography, and local partnerships in which the work is communicated by people or organisations with local credibility.

The following materials speak to these issues.

The numbers after each item show which of the five dimensions of ambition it speaks to most directly: (1) Shift the story · (2) Cultivate agency · (3) Strengthen relationships · (4) Crowd in capital · (5) Shape the system.

Resources we have checked

14 items

Other creative ways to explore this theme

10 items